Use campaign tracking with an event

Use the campaign tracking option to track registered users by campaign source. The Events registration and attendance reports list campaign sources alongside user names. Common campaigns include e‑mail offerings, search engine campaigns, and banner ad campaigns. To track campaigns, you manually modify the automatically provided registration URL.

One method of adding campaign tracking is to select the campaign tracking option on the Create Registration page when creating a new event. You can also add campaign tracking to an existing event if you have not published the event or sent out invitations. (If you select the campaign tracking option after publishing the event and sending out invitations, any invitees who already registered using the registration URL sent in your original e‑mail invitation will not be tracked.)

Note: To track a campaign, modify the registration URL for the event. Remember that you can’t change the registration URL for the Event Listings page and the Event Information page. If you want to use the Event Listing page or the Event Information page, you cannot track a campaign.

Add campaign tracking to an existing event

  1. Open Connect Central and click the Event Management tab.
  2. Select the event.
  3. Click the Registration Questions link.
  4. Select the Enable Campaign Tracking option.
  5. Click Save.

Add the campaign ID parameter and ID number

  1. Open Connect Central and click the Event Management tab.
  2. Select the event to display the Event Information page.
  3. Click the “Preview event information, login and registration pages” link.
  4. Select and copy the registration URL displayed next to “Registration Form.” For example, http://name.server.com/primetimeevent/event/registration.html.
  5. Open a word-processing application, such as Notepad or Wordpad, and paste the registration URL.
  6. In the word-processing application, place the insertion point at the end of the URL and type ?campaign‑id= (for example, http://name.server.com/primetimeevent/event/registration.html?campaign‑id=).
  7. At the end of the new event registration URL, add a campaign tracking ID. The ID is a unique identifier for your campaign and can be any alphanumeric value. For example, http://name.server.com/primetimeevent/event/registration.html?campaign‑id=email1234 contains the valid campaign tracking ID “email1234.”
  8. Save the text file and leave the text file open in the word-processing application.

Test the URL with campaign tracking ID

To test the new URL, you disable e‑mail invitations, publish the event, register for the event, and then check the registration report.

  1. Open Connect Central and click the Event Management tab.
  2. Select the event to display the Event Information page.
  3. Select E‑mail Options.
  4. Deselect the Send Event Invitations option.
  5. Click Save.
  6. At the bottom of the Event Information page, the status message reads, “This event has not been published and listed on your site. E‑mails have not been sent.” Click Publish.
  7. A confirmation message appears. Click Publish again. The Event page displays and the status message now reads, “This event has been published. E‑mail options are active.”
  8. To test your modified registration URL, register for the event. Open a web browser in a new window.
  9. In the word-processing application, copy the modified registration URL (with the campaign ID parameter and custom campaign ID added). Paste the URL into the new web browser window and press Enter or Return.
  10. In the registration form, fill out the required fields using your name and e‑mail address.
  11. Click Submit.
  12. Check your e‑mail program for an event confirmation message.
  13. Now that you have registered for the event, you can see your name and the campaign tracking ID in the registration reports. Open Connect Central and click the Event Management tab.
  14. Select the event to display the Event Information page.
  15. Select Reports.
  16. Select By Registrants.
  17. In Registration Report, click Download Report Data. In the Excel spreadsheet that opens, check that the correct ID number appears in the Campaign Tracking ID column next to your name.

Send event invitations with correct registration URL

If you are using Connect Central to send event invitations, manually replace the registration URL automatically generated in Connect Central with the modified URL.

Note: If you are sending e‑mail invitations using third‑party software, ensure that you send invitees the new, modified event registration URL.
  1. Open Connect Central and click the Event Management tab.
  2. Select the event to display the Event Information page.
  3. Select E‑mail Options.
  4. Select Send Event Invitations.
  5. Next to Send Event Invitations, click Customize.
  6. In the message body, replace the words “event‑registration‑url” in the runtime field {event‑registration‑url} with the modified registration URL you created. (You can cut and paste the URL from the word-processing program you used to modify the URL.)
  7. Specify a date and time to send the event invitation e‑mail.
  8. Select Save.
  9. If you are also using the Remind Participants Closer To Event e‑mail option, you must click Customize next to the option and follow the instructions in step 6 above to replace the registration URL in the message body.

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