If documents based on your templates will be converted to HTML, you will need to set up the mappings and conversion macros that define how documents are converted.
Set up the mappings from FrameMaker paragraph styles and character styles to HTML tags.
Create the conversion macros that convert cross-reference formats to a form suitable for online documents.
Create any other conversion macros you may need (for example, to place a logo at the top of every new web page, or to define the title of the HTML document).