Solutions that accelerate development

ADEP is the technology foundation of Adobe® Customer Experience Solutions. Customer Experience Solutions help solution developers provide the fundamental capabilities of a customer experience application based on the frameworks available in Experiences Services and Document Services. They help reduce development time and increase the quality of enterprise solutions across digital channels and devices.

    Web Experience Management

    Web Experience Management enables you to manage mass personalization of interactive experiences, listen to feedback across all digital channels, and optimize engagement by adjusting content to customer context. Web Experience Management includes these capabilities:

    Web content management
    Business users can author, review, approve, and publish Web site content without the need to revert to the start of the development cycle. This reduces cycle times and put the power of web site development in the hands of the line of business owners. Authors can publish in context across channels, while maintaining corporate standards.

    Strong mobile presence
    Create content on mobile for connecting with customers at home, at work, or on the go. Deliver targeted content to smartphones, tablets, and other devices.

    Web analytics
    Generate analytics for in-context traffic reports, tracks keyword effectiveness.

    Content personalization
    Target content based on customer profiles and context cloud. Simulate user interactions to test effectiveness. Create intuitive rules using tagging.

    For further information see Web Experience Management solution documentation.

      Customer Communications

      Customer Communications offers Correspondence Management and Interactive Statements capabilities.

      With the Customer Communications Solution, you can improve the management, assembly, and delivery of personalized customer communications as well as transform static communications such as monthly statements into interactive channels for marketing and engagement.

      Simple authoring
      The simple authoring in Correspondence Management enables business users to easily prepare standard templates and compelling correspondence from pre-approved or custom-authored content.

      Adding interactivity
      Adding interactivity with Interactive Statements can improve digital adoption with tailored, interactive information. Embedding self-service applications in Interactive Statements provides positive customer experiences. Targeted advertisement better serves customers when they need specific products or services.

      Security and compliance
      Customer Communications offers security and compliance, allowing only authorized recipients to view content.

      Automated processes
      Correspondence Management lets you build streamlined correspondence processes with a robust Business Process Management engine. Supports complex requirements and business rules.

      See the Interactive Statements and Correspondence Management solution guides for more information about Customer Communications solutions.

        Integrated Content Review

        Integrated Content Review streamlines digital content creation, speeds up time to market, and increases insight and effectiveness.

        Integrated Content Review streamlines time-consuming, manual reviews of digital content while making it more secure and trackable. The improvement in time to market can make the difference between a message that is relevant or obsolete.

        Project management
        Easily set up campaign asset plans, assign tasks and projects, and send reminders. View simple Gantt chart timelines.

        Creative Suite integration
        Easily publish digital assets for review and feedback within the context of top-selling creative tools.

        Managed content reviews
        Define review processes, track approvals and audits, and enable easy access by internal and external participants.

        Digital asset management
        Easily search, tag, share, and publish digital assets. Manage extensive file formats and metadata.

        See the Integrated Content Review solution guide for further information.