Using placeholders to design pages
When
your final text and graphics are available, you can simply add them
to a document; InDesign automatically creates frames when you import
them (unless you’re importing text or graphics directly into existing
frames). However, when you don’t have the content yet or you want
to block out the design before adding text and graphics, you can
use frames as placeholders.

Types of placeholders
- A.
- Graphics frame placeholder
- B.
- Text frame
placeholder
For example, you might use any of these strategies:
Draw text frames using the Type tool, and draw graphics
frames using the drawing tools. Thread empty text frames together
so that importing final text takes just one step.
Draw empty placeholder shapes using drawing tools. When you’re
ready to start designating areas for text and graphics, redefine
the placeholders as either text or graphics frames.
Set frame fitting options for a placeholder frame so that
when you place an image in the frame, the image is cropped and fit
accordingly.