Using the Test&Target extension with Adobe Flash Professional CS5

Open the Adobe Test&Target panel in Flash

Once you’ve installed the Test&Target extension, the Adobe Test&Target panel becomes available in Flash.
  1. Make sure that you have a Flash document open in the Document window.

  2. Choose Window > Extensions > Adobe Test&Target.

  3. Log in to your Test&Target account with a valid client code, user name, and password. If you don’t have a valid account, contact your Omniture representative.

Create a new flashbox and campaign

A flashbox is an area of your web page that you can configure to show different Flash content (“experiences”) under different circumstances. The flashbox is the means through which you serve or target different experiences to different site visitors.

  1. Create a new Flash document, or open an existing document.

  2. In the Adobe Test&Target panel, click the Create a New Campaign button.

  3. Specify a campaign name and a flashbox name, and then click Create.

Once you’ve created the flashbox, you can add different experiences to it.

Note: You can also work with existing campaigns. To do so, click the Use existing campaign button instead. You’ll need to choose an existing (unapproved) campaign from the pop-up menu, and specify a name for the flashbox.

Create new experiences

An experience is a piece of content displayed inside a flashbox during campaigns and tests. Test&Target lets you measure the success of each experience when your users access the web page.

  1. In the Adobe Test&Target panel, create a new campaign or select an existing campaign. (See previous section for instructions.)

  2. Click the plus (+) button in the Experiences title bar.

  3. Specify a name for the experience in the Set Experience dialog box and click OK.

  4. Click the plus button again to create another experience. You can create as many experiences as are appropriate for your project. For example, if you want to display one experience to all site visitors from the U.S., and another experience to all site visitors from Europe, then you’d create two different experiences.

Once you create your experiences, you can add to or change their contents accordingly. (See the next section.)

Edit experiences

You can edit experiences to create content variations in the same flashbox. For example, you might want to display three different versions of a logo or ad banner, depending on the demographic of your site visitors.

You create different experiences by adding different elements to the flashbox.

Note: When you add an element to the Flashbox, the element is converted to a symbol

The workflow for creating different experiences is generally as follows:

  • Define a campaign

  • Create experiences

  • Select which elements will vary by experience, and then make those changes in each experience

The extension currently supports image elements, dynamic text elements, MovieClips, and Loader/UI Loader elements.

Add images

  1. Select an embedded bitmap image on the stage, or add a new one.

  2. With the image selected, click the Include button in the Adobe Test&Target panel.

  3. Specify a name for the image element in the Set Element Name dialog box if one is not already specified.

  4. (Optional) Select Generate Test&Target Keyframes Automatically if you want Test&Target to generate a separate keyframe for the image.
    Note: Test&Target generates a keyframe for each experience.
  5. Click OK.

    Flash adds the image element to all of your defined experiences.

    Note: At this point, the image will be identical across experiences because all of the keyframes are identical. If you selected Generate Test&Target Keyframes Automatically, however, each experience will have a different keyframe. Different experiences read content from different keyframes—as if the experiences were different “tracks” on an album.
  6. To change the image for a particular experience, select the experience in the Adobe Test&Target panel, double-click the image symbol, and do one of the following:

    • Insert a different image for each keyframe generated by Test&Target (if you chose to have keyframes automatically generated).

    • Add keyframes yourself, and then add a different image for each keyframe.

Add text

  1. Select a text element on the stage or create a new one.

    Note: The text must be dynamic. You can verify whether or not the text is dynamic by looking at the text element’s settings in the Properties panel (Window > Properties).
  2. With the text selected, click the Include button in the Adobe Test&Target panel.

  3. Specify a name for the text element in the Set Element Name dialog box (if one is not already specified), and then click OK.

    Flash adds the text element to all of your defined experiences. At this point, the text will be identical across experiences.

  4. To change the text for a particular experience, select the experience in the Adobe Test&Target panel, and then edit the text as you normally would in Flash.

  5. (Optional) Edit text properties (including position, size, and color) for a particular experience by selecting the experience in the Adobe Test&Target panel, and then editing text properties in the Properties panel.

    Note: When you synchronize your file, the text properties you add or edit become available in the Adobe Test&Target web interface.

Once you’ve changed the text for one experience, you can click back and forth between experiences to verify that the text is different in each one.

Add MovieClips

  1. Select a MovieClip on the stage, or add a new one.

  2. With the MovieClip selected, click the Include button in the Adobe Test&Target panel.

  3. Specify a name for the MovieClip in the Set Element Name dialog box if one is not already specified.

  4. (Optional) Select Generate Test&Target Keyframes Automatically if you want Test&Target to generate a separate keyframe for the MovieClip.
    Note: Test&Target generates a keyframe for each experience.
  5. Click OK.

    Flash adds the MovieClip to all of your defined experiences.

    Note: At this point, the MovieClip will be identical across experiences because all of the keyframes are identical. If you selected Generate Test&Target Keyframes Automatically, however, each experience will have a different keyframe. Different experiences read content from different keyframes—as if the experiences were different “tracks” on an album.
  6. To change the MovieClip for a particular experience, select the experience in the Adobe Test&Target panel, double-click the MovieClip symbol, and do one of the following:

    • Insert a different MovieClip for each keyframe generated by Test&Target (if you chose to have keyframes automatically generated).

    • Add keyframes yourself, and then add a different MovieClip for each keyframe.

Add external images or animations

  1. Drag a UILoader component to the stage from the Components panel (Window > Components).

  2. With the loader component selected, click the Include button in the Adobe Test&Target panel.

  3. Specify a name for the loader component in the Set Element Name dialog box if one is not already specified.

  4. Click OK.

    Flash adds the loader component to all of your defined experiences.

  5. To change the content of the loader component for a particular experience, select the experience in the Adobe Test&Target panel, double-click the loader component symbol, and change its referring URL.

Exclude an element from an experience

You can exclude image elements, dynamic text elements, MovieClips, or Loader/UIloader class elements that you no longer want to use in your experiences. When you remove an element from a flashbox, it is deleted from all experiences (but remains on the stage).

  1. Select an image, dynamic text element, MovieClip, or Loader/UI Loader class element.

  2. Click the Exclude button in the Adobe Test&Target panel.

Preview an experience

You can preview an experience to see what the experience looks like while you work. The preview feature generates a selected preview of the experience.

Note: The SWF file generated from the FLA file contains all of the campaign's experiences. The preview feature simply displays a particular experience from the SWF.

 In the Adobe Test&Target panel, select the experience you want to preview, and then click the Play icon.

Enable landing pages for an experience

The Adobe Test&Target extension lets you specify different landing pages (URLs) for different experiences. You can specify a landing page for an experience as a whole (where the entire experience takes the user to a particular page), or you can specify different landing pages for different elements within an experience (for example, a different landing page for a button, and another landing page for an image, within the same experience).

Note: The landing page link for an entire experience overrides all other landing page links within that experience. Thus, if you have landing pages enabled for individual elements within an experience, you should not specify a landing page for the entire experience.
  1. To specify a landing page for an experience as a whole, click the Enable Landing Page (link) icon in the title bar for the experience, and specify a link and a target.

    Available targets are as follows:

    _self
    opens the landing page in the same window.

    _blank
    opens the landing page in a new browser window.

    _parent
    opens the landing page in the parent window of the current file.

  2. To specify a landing page for a particular element within an experience, click the Enable Landing Page (link) icon next to the name of that element, and specify a link and a target.

When you specify a link for either the experience as a whole or for a particular element within an experience, the Enable Landing Page icon turns into a Disable icon. To disable a landing page, simply click the icon.

Note: When you synchronize your file, the landing page URLs and targets you’ve specified become available in the Adobe Test&Target web interface.
Note: If clickTag is enabled for a Flash ad, you can override the clickTag destination URL by enabling a landing page for the entire experience.

Delete an experience

 Select an experience in the Adobe Test&Target panel, and click the minus (-) button.

One experience must always remain.

Note: Deleting an experience in Flash deletes the local experience only. It does not delete the experience on the Test&Target server, nor does it remove any campaign configuration you may have specified in the Test&Target application. You must publish your work to the server (i.e. perform a Sync operation) in order to overwrite changes on the server.

Define success metrics

A success metric tracks whenever a user reaches a particular keyframe in your Flash file. You can add one or more success metrics to any keyframe in the file.

The flashbox for an FLA file is automatically designated as a default measurer of success metrics.

  1. Select a keyframe that is considered a changing or conversion point (i.e. a keyframe for which you’d like to measure viewership).

  2. Click the plus (+) button in the Success Metrics tab of the Adobe Test&Target panel.

  3. Specify a name for the success metric in the Set Success Metric Name dialog box and click OK.

  4. To delete a success metric, select the metric in the Adobe Test&Target panel and click the minus (-) button.

    One success metric must always remain.

    Note: You can only delete success metrics if they have not been published to the Test&Target server.

Publish work to the server

Campaign work you do in Flash is only saved locally until you publish it to the Test&Target server.

 To publish your work to the Test&Target server, save the document you’ve been working on, and then click the Sync button in the Adobe Test&Target panel.

Note: If another user has made changes to the campaign on the server while you’ve been working, Test&Target notifies you that there is a newer version of the campaign on the server. You will be given the choice of updating your local version of the flashbox with the newer version, or overwriting the version that’s currently on the server.